RÖTTGER, Ulrike, Prof. Dr.

---

Function

Managing Director of the Department of Communication at the University of Münster

Consultation-hours

Tuesday, 13:00 - 15:00 Uhr
Appointments must be arranged with Dagmar Schierenberg (Room 228; Phone: +49 251 83-24261)

Research Interests

Public relations and organizational communication: corporate communications, campaigns, issues management, internal communication, PR consulting

Current Affiliation

Since 2003	Professor for public relations at the Westphalian Wilhelms-University (Germany), Department of Communication (IfK)
Professional experience
1998 - 2003	Research Assistant (since March 2000 Oberassistentin) at the Institute of Mass Communication and Media Research at the University of Zürich (IPMZ)
1994 – 1998	Scientific Assistant at the Institute of Journalism at the University of Hamburg
1994	Scientific Assistant at UAS Hannover; terms of reference: conception and constitution of a course of studies in public relations
1993 – 1994	Managing staff in the company media consulting team, agency for communications consultancy and PR, Bochum
Education
December 1999	Doctoral thesis „Public Relations – Organization and Profession. Empirical findings and theoretical approaches regarding public relations in the orga­nizational context” Faculty of Philosophy, University of Zürich (closing date: October 16th, 2000)
1985 – 1993	Study of journalism at the University of Dortmund; minor subject: urban and regional planning
1976 – 1985	Municipal comprehensive secondary school, Kamen; high school degree
General Academic Activities & Duties
Since 2010	Member of the executive board of the German Communication Association’s (DGPuK)
2006 – 2008	Chairwoman, German Communication Association’s (DGPuK)
2006 – 2008	Member of the executive board of DGPuK
2004 – 2005	Deputy spokeswoman of the division public relations/organizational communication of the DGPuK
2000 – 2004	Spokeswoman of the division public relations/organizational communication of the DGPuK
2001 – 2003	Manageress of a peer mentoring program at the University of Zürich

Memberships

• DGPuK - German Communication Association
• ECREA - European Communication Research and Education Association
• ICA - International Communication Association

Most recent Publications

• Röttger, Ulrike/Joachim Preusse/Jana Schmitt (2011): Public Relations. Eine kommunikationswissenschaftliche Einführung. (Public Relations. A textbook.) Wiesbaden (coauthoring: J. Schmitt/J. Preusse; forthcoming)
• Röttger, Ulrike/Sarah Zielmann (2011): PR-Beratung in der Politischen Kommunikation. Rollen und Interaktionen. (PR-Counseling in politics. Roles and interactions.) Wiesbaden (forthcoming)
• Röttger, Ulrike/Jana Schmitt (2010 ): Corporate Responsibility-Kampagnen als integriertes Kommunikationsmanagement. (Corporate responsibility-campaigns) In: Juliana Raupp/Stefan Jarolimek/Friederike Schultze: Handbuch Corporate Social Responsibility: Kommunikationswissenschaftliche Grundlagen und methodische Zugänge. Mit Lexikonteil. Wiesbaden
• Röttger, Ulrike (2010): Public Relations – Organisation und Profession. Öffentlichkeitsarbeit als Organisationsfunktion. Eine Berufsfeldstudie. 2. Auflage (Public Relations – organisation and profession. Public relations as an organizational function. 2. Edition.) Wiesbaden.
• Röttger, Ulrike/Sarah Zielmann (2009): PR-Beratung. Theoretische Konzepte und empirische Befunde. (PR-Counseling. Theoretical concepts and empirical findings.) Wiesbaden
• Röttger, Ulrike (2009): PR-Kampagnen. Über die Inszenierung von Öffentlichkeit (Hg.) 4. erw. und über arb. Auflage (PR-campaigns. About the staging of the public. 4th revised and augmented edition.) Wiesbaden.
• Röttger, Ulrike (2009): Theorien der Public Relations. Grundlagen und Perspektiven der PR-Forschung. (Hg.) (Theories of public relations. Basics and perspectives regarding public relations research. 2nd revised and augmented edition.) Wiesbaden
• Röttger, Ulrike/Joachim Preusse (2009): Communication controlling revisited. Annotations to a consolidation of the research agenda on planning and controlling communication Management. In: Rogojinaru, Adela/Sue Wolstenholme (Eds.): Current trends in international public relations. Bukarest: Tritonic. Pp. 165 – 184
• Röttger, Ulrike/Jana Schmitt (2009): Bedingungen, Chancen und Risiken der Reputationskonstitution ökonomischer Organisationen durch Corporate Responsibility. (Terms, chances and risks of CSR fort he constitution of reputation.) In: Siegfried J. Schmidt/Jörg Tropp (Hg.): Die Moral der Unternehmenskommunikation. Lohnt es sich, gut zu sein? Köln: 39-58
• Röttger, Ulrike/Sarah Zielmann (2009): Entwurf einer Theorie der PR-Beratung. (Design of a theory of PR. In: Ulrike Röttger/Sarah Zielmann (Hg.): PR-Beratung. Theoretische Konzepte und empirische Befunde. Wiesbaden: 35-58
• Zielmann, Sarah/Ulrike Röttger (2009): Characteristics and Developments of Political Party Web Campaigns in Germany, France, the United Kingdom, and the United States between 1997 and 2007. In: Sigrid Baringhorst/Veronika Kneip/Johanna Niesyto (Hg.): Political Campaigning on the Web. Bielefeld: 69-92

Publication List

---

This page: